Aviation360 MEA

National flag carrier of KSA, Saudia has partnered with Mastercard for the third season of the award-winning podcast series, Her Voice, which will be featured on the airline’s in-flight entertainment system.

The podcast adds to the 5,000 hours of content available on Saudia’s Beyond inflight entertainment system, offering a high-quality interactive experience with a diverse range of content suitable for various guest preferences and age groups in more than 16 languages.

This season, Saudia and Mastercard are joining forces with Blossom Accelerator, Saudi Arabia’s first tech-inclusion and female-focused accelerator. Together, they will host three workshops in Jeddah, Riyadh, and Khobar, offering budding female entrepreneurs, aspiring leaders, and small business owners invaluable learning and networking opportunities.

Additionally, a competition will be launched, inviting startups to present their business concepts at priceless.com/hervoiceS3 for a chance to win a one-year mentorship program by Blossom Accelerator.

“Saudia has been a pioneer in supporting women’s professional growth. By including ‘Her Voice’ on our in-flight entertainment system, we continue to champion women’s stories while enhancing our guests’ experience,” Essam Akhonbay, Vice President of Marketing at Saudia, said. 

True to the spirit of the podcast, Season 3 of ‘Her Voice’ will spotlight the stories of seven inspiring women, showcasing how their passion for their respective fields helped them overcome various challenges and achieve unprecedented success.

Premiering on Aug 27th, this season will focus on connecting people to their passions, with each episode exploring a different area – Culinary, Entertainment, Sport, Tech, E-gaming, Sustainability, and Travel. 

As with the previous seasons of the podcast series, guests will be invited to recount their personal and professional journeys in their own voices in conversation with the host, renowned Saudi actress and broadcaster, Danyah Shafei. 

“With women being at the heart of the Kingdom’s transformation into a global hub of innovation and nerve centre of regional entrepreneurship, it is vital that we share their inspiring narratives with the rest of the world,” Maria Medvedeva, Country Manager, Saudi Arabia, Mastercard, said.